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ERIC Number: ED083654
Record Type: RIE
Publication Date: 1973-Nov
Pages: 11
Abstractor: N/A
Reference Count: 0
Improving Strategies for Organizational Change.
Tubbs, Stewart L.
The "blue collar blues" and the "white collar woes" are plaguing business and industry, and the alienation of the American work force is manifest. Organizations are rapidly realizing that they must change or die. Recent work in organizational development has established a causal relationship between managerial communication effectiveness and organizational efficiency. As a result, scholars need to develop and refine the application of communication theory to the requirements of business and industry. Recent breakthroughs in organizational consulting are being made which need to be shared with the academic community, since these breakthroughs considerably modify the traditional role of the communication consultant. Important research of this nature is being conducted in the Department of Communication and Organizational Behavior at the General Motors Institute, which is participating in a multi-faceted organizational development program in numerous General Motors facilities. The emphasis is on a general systems approach that stresses organizational development in addition to management training and development. The approach employs a survey feedback methodology. As traditional sources of financial support for basic research are diminishing, a greater emphasis on applied research should be stimulated by those businesses and agencies most in need of the information. (EE)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (59th, New York City, November 8-11, 1973)