ERIC Number: ED083651
Record Type: RIE
Publication Date: 1973-Apr-28
Reference Count: 0
Attitude as an Information Processing Construct.
Bodaken, Edward M.; Crawford, John E.
In an attempt to set up a heuristic model for the study of attitude formation and change, this paper takes into consideration man's cognitive-environmental interfaces and man's capacity to process information. By conceptualizing attitude, the authors anticipate that they will be able to offer a potential for solving attitude-behavior conflict. (DS)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Assn. (Montreal, Que., Canada, April 1973)