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ERIC Number: ED083649
Record Type: Non-Journal
Publication Date: 1973-Aug
Pages: 13
Abstractor: N/A
Reference Count: N/A
Determining Audience Profile and Effectiveness of Publicity.
Klinzing, Dennis
This report of two audience analyses at the University of Delaware Theatre was prepared as a guide for other university theatres that may need an understanding of the people who attend their dramatic presentations. Such analyses can provide information about who is attending the theatre, how performances are evaluated, what influences audience attendance, the effectiveness of publicity, audience preferences, reaction to theatre innovations, and frequency of attendance. Questionnaires, distributed to audiences during intermissions, were the primary method of obtaining audience reaction. The results were computerized for ease of handling the mass of data. The data indicated that "word of mouth" was one of the most effective forms of advertising and that audiences prefer some musicals in a season of theatre performances. Other information also resulted. (The texts of the questionnaires are appended.) (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A