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ERIC Number: ED083624
Record Type: Non-Journal
Publication Date: 1973-Aug
Pages: 11
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Communication and National Development--The Contribution of Wilbur Schramm.
Chu, Godwin C.
The efforts of Wilbur Schramm are largely responsible for the general understanding of the key role that communication plays in the political and economic development of emerging nations. Development of communication channels is closely interrelated with the complex processes of political, social, and economic evolution in the new countries of Asia, Africa, Latin America, and the Middle East. Schramm has been concerned with how communication development can serve to accelerate political, economic, and social growth. He asserts that communication assists in public understanding and acceptance of national goals and the individual's responsibilities for attaining them. Economic development is especially dependent upon communication channels but must also provide the financial and material support for communication media. Schramm's theme has been that the mass media can be used for explaining goals, raising aspirations, and creating a climate for national development. Further, the media assist in providing more widespread education through teacher support (or substitution). Schramm also indicates that development of the media encourages political democracy with its attempts to involve the public in decision-making processes. (RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A