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ERIC Number: ED083609
Record Type: RIE
Publication Date: 1973
Pages: 218
Abstractor: N/A
Reference Count: N/A
The B.S. Factor: The Theory and Technique of Faking It in America.
Herzog, Arthur
This book explores the theory and technique of faking it in America, referred to as the B.S. Factor. Chapter 1 discusses the Factor as a substitute for lies, causing a subtle skewing of sense, a distortion of logic, without ever becoming an actual lie. Chapter 2 breaks the B.S. Factor into styles or systems of thought and language such as "Americant" (nationalistic cant), "Candor Con" (revealing deeply cynical views about the judgments of others), the "Empathetic Fallacy" (resulting from feeling being subtracted from meaning), and "Many Points" (stating issues in a many-faceted way so that the opposition is reduced to rebuttal and quibbling). Chapter 3 discusses credulity, one aspect of dogmatism, which throws skepticism aside and attaches itself to mental malpractice and intellectual humbuggery. Chapter 4 examines the historical and cultural conditions contributing to fakery. Chapter 5 suggests that "radical skeptics" could help solve the problem of fakery by cutting through the propaganda and self-serving syllogisms that dominate society. (HOD)
Simon and Schuster, Rockefeller Center, 630 Fifth Avenue, New York, N.Y. 10020 ($6.95 cloth)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A