ERIC Number: ED082447
Record Type: RIE
Publication Date: 1973
Reference Count: N/A
The Role and Functions of Spanish-Language-Only Television in Los Angeles.
Lopez, Ronald W.; And Others
A study of the audience of a Spanish-language-only television station in Southern California was conducted in order to gain information about media utilization and attitudes of Spanish-speaking people in the United States. The first part of this report outlines the major historical and sociological factors which have kept Mexican Americans relatively unassimilated: it describes the causes of the alienation many Chicanos feel regarding the majority culture. The second part briefly describes how cultural separateness and alienation has led to special conditions and difficulties for the Chicano in his health, housing, employment, and education in Los Angeles. The thesis of this study, that the media have become increasingly significant to the maintenance of a sense of community in the face of geographical dispersion and population increases, is introduced in a third part, and information gathered from 750 in-home interviews is discussed. A final section summarizes the conclusions reached: that the viewer of Spanish-language-only television is a person who is most likely foreign-born, has a low income and educational level, and is over 30; further, responses to open-ended questions suggest that Spanish-language-only television forms an important part of the subculture of Spanish speakers. (Author/SH)
Descriptors: Audiences, Cultural Awareness, Cultural Background, Cultural Context, Mass Media, Mexican American History, Mexican Americans, Programing (Broadcast), Social Change, Spanish Speaking, Television Research, Television Surveys, Television Viewing
Chicano Studies Center, The Claremont College, 919 North Columbia, Claremont, California 91711
Publication Type: N/A
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.
Authoring Institution: Claremont Graduate School, CA. Center for Urban and Regional Studies.; Claremont Univ. Center, CA. Chicano Studies Center.