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ERIC Number: ED082264
Record Type: RIE
Publication Date: 1973
Pages: 213
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Coping with Television.
Littell, Joseph Fletcher, Ed.
This book could be a useful supplement in any course dealing with television, such as mass media, communication, film, and humanities. The book is divided into six sections. "The Impact of Television" discusses the impact of television on society, the broadcast media, the Federal Communications Commission, public broadcasting, educational television, community antenna television, and cable television. "Television Production" examines the nature of television production and production limitations. "The Content of Television" discusses program formats, television news, the role of television in government and politics, effects of violence on the viewer, and the image of women, blacks, and parents on television. "Television Ratings" explains how audiences are measured and the uses of ratings. "Television Advertising" discusses commercials and children's reactions to them. "How You Can Influence the Media" suggests attitudes and actions the conscious viewer can assume in order to improve the quality of television. (LL)
McDougal, Littell and Co., Box 1667, Evanston, Ill. 60204 ($3.27)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A