ERIC Number: ED082258
Record Type: Non-Journal
Publication Date: 1972-Apr
Reference Count: N/A
The Search for Drug Abuse Information. Drug Abuse Information Research Project (Revised).
Hanneman, Gerhard J.; Pet, Marilyn L.
A large proportion of those who seek drug abuse information from a telephone hotline service have immediate drug information needs, either for themselves or to assist others. Requests for general or pharmacological information are less frequent. Content analysis was applied in a study of telephone calls to a Hartford, Connecticut, "drug abuse hotline" to determine (1) time of the calls, (2) source of the calls (drug user, relative, friend), (3) sex of the caller, and (4) communication content (treatment information, legal questions, emergency assistance, or the handling of drug users, for example). Results indicated that most callers were women and that most information seeking occurred between Saturday and Tuesday. The most frequently requested type of information was treatment-related and was usually requested by probable nonusers. Analysis of hotline usage is an indicator of information needs and can provide direction for professional communicators in conducting mass media anti-drug campaign. (RN)
Publication Type: N/A
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Connecticut Univ., Storrs. Communication Research Program.