ERIC Number: ED082249
Record Type: Non-Journal
Publication Date: 1972-Mar
Reference Count: N/A
Televised Drug Appeals; A Content Analysis. Drug Abuse Information Research Project.
Hanneman, Gerhard J.; And Others
Criticism of the role of the media in the dissemination of drug abuse information demonstrates a need for investigating the message characteristics of televised public service announcements criticizing the use of drugs. An analysis of anti-drug commercials telecast in Connecticut in December 1971 indicates that drug abuse messages are primarily telecast during "non-prime-time" periods. The messages generally contain little specific information, are not directed at identifiable audiences, and customarily use actors or sports celebrities as announcers. The message strategy is usually "fear appeal." The need for additional information about audiences of public service announcements and the actual effects of telecast drug abuse messages is apparent. (RN)
Publication Type: N/A
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Connecticut Univ., Storrs. Communication Research Program.