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ERIC Number: ED082247
Record Type: Non-Journal
Publication Date: 1972-Nov
Pages: 23
Abstractor: N/A
Reference Count: N/A
Teaching AfroAmerican Communication.
Daniel, Jack L.; And Others
Curriculum development in the United States has been based on the assumption that white middle-class values should serve as the standard for all of American society, but there is a need for courses in Afro-American communication which depart from traditional standards and categories of speech communication curricula. They should reflect concern for: (1) discourse from non-Afro-Americans that affects Afro-Americans, (2) all the variables that affect the communication process, and (3) the social, economic, and political contexts in which communication occurs. This requires an interdisciplinary, complementary approach that accepts and utilizes as equally important the sensuous, intuitive, and intellectual processes in human communication. The concept of cultural relativity, which assumes that all cultures are equally valid, forms a sound basis for studying Afro-American communication, particularly in the areas of Black English, Afro-American rhetoric, and the cross-cultural influence of mass media. (Outlines for four sequential courses are included.) (RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Speech Communication Association, New York, NY.