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ERIC Number: ED082246
Record Type: RIE
Publication Date: 1973-Apr
Pages: 66
Abstractor: N/A
Reference Count: 0
Information Seeking in Organizational Communication: A Case Study of Applied Theory.
Grunig, James E.
An experimental seminar in corporate communication at the University of Maryland was designed to (1) develop a set of theoretical concepts useful to the organizational communicator who functions as a mediator between management and labor, (2) utilize a practical methodology for these concepts, and (3) conduct a case study in cooperation with an outside organization to test these concepts and demonstrate their utility for a professional communicator. The seminar reviewed the literature on organizations and organizational communication and met with personnel from the communications department of the Potomac Electric Power Company (Pepco). The theoretical paradigm which evolved in the conceptual phase of the project predicted that individuals and systems would seek information when they perceived a problem and would seek information only about alternatives which were feasible within their situation. Although applied to the needs of only one organization, the study provided basic theoretical confirmation of the paradigm. (EE)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Assn. (Montreal, April 1973)