ERIC Number: ED082225
Record Type: RIE
Publication Date: 1973-Aug
Reference Count: 0
The Role of the Campus Newspapers in the New Youth Vote.
Atkin, Charles K.; And Others
The impact of the student newspaper at Michigan State University on the decision making of student voters was assessed by studying the findings of telephone interviews conducted during the 1971 local East Lansing (Michigan) City Council campaign, one of the first elections in which 18 year olds could vote, and the findings of a similar investigation which focused on the 1972 presidential primary in Michigan, where students were voting on national candidates. In the city council election, students were more heavily exposed to the campus "daily" than to other mass media of interpersonal sources, and the influence was effective. The newspaper was an important force in stimulating students to register to vote. However, in the national election, surveys showed that the news paper's endorsement of one candidate did not influence the attitudes of the students. It was concluded that the campus newspaper may play an important role in student voting in new and uncertain elections but is of much less importance in national political issues and candidate choice. (EE)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Michigan State Univ., East Lansing. Dept. of Communication.
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism Conference (Fort Collins, Colorado, August, 1973)