ERIC Number: ED081400
Record Type: RIE
Publication Date: 1971-Nov
Reference Count: 0
College Admissions Planning: Use of a Student Segmentation Model.
Jewett, James E.
A major administrative and research need is the explicit integration of behavioral educational objectives, such as student body quality or student academic success, with present college costing and planning models. With this objective in mind, this study develops a freshman admissions planning model which classifies high school graduates by financial aid needed, verbal aptitude, and sex. This admissions model is used to illustrate policy alternatives with exemplary information from Ohio Wesleyan University. The market segmentation framework furnishes a unified approach to evaluate trade-offs between alternate policy strategies for tuition, financial aid, and admit/not-admit decisions. The inclusion of short-run recruitment decisions and the integration of the segmentation model with present resource planning models are natural extensions of this research. Futhermore, this segmentation model is useful in studying many national higher education problems of student access in addition to admission planning for individual colleges. (Author)
Descriptors: Admission Criteria, Admission (School), College Applicants, Educational Administration, Educational Objectives, Educational Planning, Higher Education, Models
Ford Foundation, 2288 Fulton Street, Berkeley, California 94720 (single copies free)
Publication Type: N/A
Education Level: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: California Univ., Berkeley. Ford Foundation Program for Research in Univ. Administration.