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ERIC Number: ED081213
Record Type: Non-Journal
Publication Date: 1973-Jun
Reference Count: N/A
The Violence Profile Number Five. Trends in Network Television Drama and Viewer Conceptions of Social Reality.
Gerbner, George; And Others
The effects of televised dramatic violence are investigated by this report. The study notes that although the composite index of violence is below the 1967-69 levels, 8 of 10 programs contained violence. Violent episodes remained at 5 per program and 8 per hour, but both killing and the number of violent characters dropped. Programs continued from 1971 were more violent than the new 1972 shows. Programs on the National Broadcasting Company and the American Broadcasting Company increased in violence, while those on the Columbia Broadcasting System declined. Males and non-white were the most violent characters, and the ratio of victimization rose, particularly for women and non-whites. Regardless of age, sex, or educational level, significant differences were found between light and heavy viewers regarding the relationship between television viewing and conceptions of social reality which conform to the world of television but contrast with real life. Heavy viewers conceive of social reality as television depicts it, overestimating the prevalence of violence. This indicates television's power to cultivate fear and exaggerated estimates of violent crime. An appendix explains the Violence Index and presents information on measures and indicators used to compile it. (For related document, see ED 059 623.) (PB)
Publication Type: N/A
Education Level: N/A
Sponsor: National Commission on the Causes and Prevention of Violence, Washington, DC.
Authoring Institution: Pennsylvania Univ., Philadelphia. Annenberg School of Communications.