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ERIC Number: ED081015
Record Type: RIE
Publication Date: 1973-Aug
Pages: 44
Abstractor: N/A
Reference Count: 0
A Decision-Situation Model of Communications Behavior: A Review of Research and a Stopping Experiment.
Grunig, James E.
One of the keys to economic behavior is decision making in production and the market place. Traditionally, economists have assumed decision making to be rational and based upon complete information, but this is not the case in actual situations. Actual problem solving is based upon communication behavior and availability of information. If, as is so often true, the communication behavior is irrational and closed (that is, not open to information input), then problem solving will not occur, or, if it occurs, the solutions will be faulty. The Columbian (South America) agricultural system proves this thesis when tested for openness or closedness. That is, the system and the people are closed to new information input, and thus an archaic agricultural system is perpetuated. Communication behavior and information availability must be considered in studies on economics. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (Fort Collins, Colorado, August 1973)