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ERIC Number: ED081011
Record Type: Non-Journal
Publication Date: 1973-Aug
Pages: 15
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Coverage of Campaign Advertising by the Prestige Press in 1972.
Bowers, Thomas A.
The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature and problems of political advertising. Pollsters, however, reports that political advertising had a profound effect on the public's rank-ordering of campaign issues. Thus, it can be concluded that an important aspect of the 1972 campaign, the nature and effects of political advertising, was virtually ignored by the news media. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A