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ERIC Number: ED081009
Record Type: Non-Journal
Publication Date: 1973-Aug
Pages: 110
Abstractor: N/A
Reference Count: N/A
A Preliminary Report on Motivation and Communication Patterns of the Black, Chicano, White, and Affluent White in a Typical Southwest U.S. City.
Hsia, H. J.
Motivation and aspiration for a better life can be examined in relation to media behavior of random samples of the blacks, Chicanos, whites, and affluent whites in Lubbock, Texas. In such a study, no significant difference in motivation and aspiration, as influenced by media, can be found among ethnic and other groups. This phenomenon is likely the result of the ubiquitous availability of electronic and print media to all levels of society. These results throw doubt on the traditional McClelland contention that minority groups generally lack motivation. The findings also show no significant difference between the sexes' aspirations and motivations for work toward desired goals. Subjects demonstrated such behavior in tests of their viewing, listening, and reading; their interpersonal communication; their communication topics; their role-reversal playing for media control; their knowledge about governmental agencies; and their attitudes toward various local issues. Very few significant differences appeared among ethnic groups; however, more women than men disliked violent and pornographic television programs. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas (Lubbock)