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ERIC Number: ED080940
Record Type: RIE
Publication Date: 1972
Pages: 105
Abstractor: N/A
Reference Count: N/A
The Effect of Newspaper Design Complexity on Readership, Comprehension, Interestingness and Pleasingness.
Price, Henry Thomas
This experiment attempted to provide some insight into the effect of three newspaper design complexity variables on the readership and comprehension of news stories and on judgments of the interestingness and pleasingness of the page designs using the three complexity variables: (1) horizontal and vertical headline pattern; (2) horizontal and vertical picture pattern; and (3) vertical, narrow measure body type setting and horizontal, wide measure body type setting. The experimental vehicle was a four-page tabloid newspaper, page 3 of which was the experimental page with the other three pages being identical for all subjects. The three independent variables were manipulated in all possible combinations, resulting in eight different versions of the experimental page. The newspapers containing the eight versions were randomly ordered and given to 144 college subjects. The subjects were given ten minutes to read the newspaper and then were to mark how much of each story and picture in the paper they had read and answer comprehension questions. The results indicated that interestingness and pleasingness show a moderate positive relationship (r = .54). A small positive correlation was found between readership of the experimental page and rated interestingness of the page design (r = .22). (Author/WR)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 73-12,802, MFilm $4.00, Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, Michigan State University