ERIC Number: ED079944
Record Type: Non-Journal
Publication Date: 1973-May
Reference Count: N/A
What People Think of Television and Other Mass Media 1959 - 1972.
Roper Organization, Inc., New York, NY.
A survey conducted with a cross section of the national population produced the following findings. First, not only has television grown to the point where only 2% of American homes receive fewer than three channels, it has also grown in public esteem. It has become the number one source of news and the most credible and frequently used medium. In 1972 the public regarded it as the best source of election news and as the institution which had been most successful in operating in periods of social change. It was felt that its news coverage was fair, its handing of controversial matters adequate, and the balance of its programing proper, although many wished to see an increase of serious cultural programing. The public indicated its reluctance to see more governmental control and about 75% of the people opposed pay television. The majority felt that reruns were frequent, but not overly so, and most believed that commercials were both helpful to them and a fair way to finance television programing. (PB)
Descriptors: Audiences, Commercial Television, Mass Media, Media Research, News Media, Programing (Broadcast), Public Opinion, Surveys, Television, Television Commercials, Television Research, Television Surveys, Television Viewing
Television Information Office, 745 Fifth Avenue, New York, N.Y. 10022
Publication Type: N/A
Education Level: N/A
Sponsor: Television Information Office, New York, NY.
Authoring Institution: Roper Organization, Inc., New York, NY.