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ERIC Number: ED079928
Record Type: RIE
Publication Date: 1973-May
Pages: 464
Abstractor: N/A
Reference Count: N/A
Introduction to Mass Communications. Fourth Edition.
Emery, Edwin; And Others
An attempt is made in this textbook to give the reader a full description of the mass communication industries, introduce him to all areas of professional work in journalism and communications, and point out for him the importance of the communicator in modern society. Major divisions within the book describe the role of mass communications, the history of the media, current problems and criticisms, and the mass communications industries and professions. (An instructor's manual containing comments on each chapter, suggestions for the books use, and examination questions is also provided.) (Author/RH)
Dodd, Mead & Company, Inc., 79 Madison Avenue, New York, N.Y. 10016 ($6.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A