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ERIC Number: ED079801
Record Type: RIE
Publication Date: 1973
Pages: 16
Abstractor: N/A
Reference Count: 0
A Suggestion on Method: The Ethics of Persuasion in the Beginning Speech Course.
Lanigan, Richard L.
Traditional concepts of speech ethics are based on either "national value" or "formula value" theories. The national value theory asserts that the ethical standards by which a speaker and a speech are evaluated must reflect established societal mores. The formula value theory delineates a set of rules for the student to follow in the process of persuasive speaking. Both theories suggest general guidelines that are difficult to apply to specific speech situations. In view of the problem inherent in teaching speech ethics with either of these orientations, the student should be encouraged to develop his own standards of ethical speaking. These standards should evolve and develop from peer group discussions. The ethical rules thus established should be rigorously tested by the instructor's criticism of the speaker and by peer group criticism. (EE)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Unpublished study conducted at Chicago State University