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ERIC Number: ED079778
Record Type: Non-Journal
Publication Date: 1973-Apr
Pages: 13
Abstractor: N/A
Reference Count: N/A
Analysis of Media Utilization by Urbans and Non-Urbans.
Anderson, James A.
The uses of television, radio, newspapers, and magazines by urban and rural respondents differ markedly over the range of entertainment, news, and information functions. As entertainment, television ranks highest in use by all 574 respondents. However, non-urban residents in large numbers favor radio as entertainment and as a news source. Magazines were shown to be the prime information source for all respondents. In sum, urban residents generally favored television, first, and print sources, second, for entertainment, news, and information. Non-urban residents told of heavy reliance upon television for all functions. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A