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ERIC Number: ED079772
Record Type: RIE
Publication Date: 1973-Apr
Pages: 15
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Human Information and Argument Retrieval: Language Correlates and Attitudinal Frame of Reference; Rhetorical Invention: Attitudinally Bound.
Skirde, Edward G.
An act of rhetoric has attitudinal significance; that is, a part of rhetoric involves persuasion. Further, attitudinal frames of reference relate to and result from the retrieval of stored information (memory, etc.) and the generation of arguments. By studying the relative strength that subjects use in arguing an "issue-concept," the subjects' latitude for acceptance or rejection can be determined as well as their own generation and sorting of arguments. The extremity of a subject's attitudinal position toward an "issue-concept" also related to the number of arguments generated. Finally, the extremity of position and degree of involvement relate directly to the number of arguments generated. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the International Communication Association (Montreal, April 25-29, 1973)