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ERIC Number: ED079618
Record Type: RIE
Publication Date: 1972-Apr
Pages: 10
Abstractor: N/A
Reference Count: 0
The Study and Measurement of Values and Attitudes.
Kerlinger, Fred N.
The author defines values, attitudes, and beliefs according to their relation to referents. A referent is a construct standing for a set or category of social objects, ideas, or behaviors that is the focus of an attitude. Attitudes and values are belief systems. Beliefs are enduring cognitions about referents; beliefs reflect the value and attitude systems to which they are related. An attitude is an enduring emotional, motivational, perceptual and cognitive organization of beliefs about referents, or sets of referents, that predispose individuals to behave positively or negatively toward the referents. A value is an organization of beliefs about abstract referents; values set judgments of "goodness" or "badness" on the referents and imply preferences for norms and standards of behavior. Referents are differentially criterial to different sets of individuals, depending on their personal orientations. While great progress has been made in the measurement of attitudes, little apparent interest exists in the measurement of values. The author sees the definition of values and the distinction between attitudes and values as necessary for furthering the progress of value research. (Author/NMF)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the American Educational Research Association, 3-7 April, 1972, Chicago, Illinois