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ERIC Number: ED079441
Record Type: RIE
Publication Date: 1973-Mar
Pages: 294
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Hearings Before the Select Committee on Nutrition and Human Needs of the United States Senate, Ninety-Third Congress, First Session. Nutrition Education--1973. Parts 3, 4, and 5--TV Advertising of Food to Children. Washington, D.C., March 5, 6, and 12, 1973.
Congress of the U.S., Washington, DC. Senate Select Committee on Nutrition and Human Needs.
These hearings before the Senate Select Committee on Nutrition and Human Needs are organized in several parts (See UD 013 650 for Parts 1, 2, and 2A). The purpose of these hearings is to review the quality of advertising now being directed at children, and the health implications of that advertising; as well as what steps can be taken to use television advertising as a force for better nutrition education for the Nation's children. Part 3 has an opening statement by Senator McGovern. Testimony is heard from Dr. Jean Mayer, Professor of Nutrition, Harvard School of Public Health; Dr. Abraham E. Nizel, Assoc. Prof., School of Dental Medicine, Action for Childrens Television; Dr. James H. Shaw, Prof. of Nutrition, Harvard School of Dental Medicine; and Dr. Juan Navia, Senior Scientist, Institute of Dental Research. Part 4 has testimony from Mrs. Peggy Charren, President, and Mrs. Evelyn Sarson, Executive Director, Action for Children's Television (ACT); Mr. Robert Choate, President, Council on Children; Mr. Tracy Westen, Director, Stern Community Law Firm; and Mr. George W. Orr, Exec. V.P., Medical Affairs, Miles Laboratories. Part 5 contains testimony from Mr. Stockton Helffrich, Director, National Assoc. of Broadcasters; Mr. Herminio Traviesas, V.P., NBC; mr. Thomas Swafford, V.P., CBS; Mr. Alfred R. Schneider, V.P., ABC; Mr. Howard H. Bell, Pres., American Advertising Federation. [Five pages (pages 473 to 475, and 478) have been deleted from Part 5 of this document, as they will not reproduce.] (SB)
Superintendent of Documents, Government Printing Office, Washington, D.C. 20402 (Part 3--$0.75; Part 4--$0.60; Part 5--$0.70)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Congress of the U.S., Washington, DC. Senate Select Committee on Nutrition and Human Needs.