ERIC Number: ED078486
Record Type: RIE
Publication Date: 1973-Apr
Reference Count: 0
High School and College Student Perceptions of Media Credibility.
Baxter, Leslie A.; Bittner, John R.
A sample population of students from seventh grade through college, seen as a special audience rather than a mass of autonomous individuals, responded to the question: "If you got conflicting reports of the same news story from radio, television, newspapers, magazines, and other people, which one of these sources would you be most inclined to believe?" Results show that television is the most credible medium followed by magazines, newspapers, other people, and radio within the sample of 405 subjects. This research improves on existing work by providing a recent view of student perceptions of media credibility, comparative media credibility among students, and increased response options (adding the categories of "magazines" and "other people"). Also, no significant differences were found between male and female responses. (CH)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the International Communication Association (Montreal, April 25-29, 1973)