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ERIC Number: ED078467
Record Type: RIE
Publication Date: 1973-Apr
Pages: 35
Abstractor: N/A
Reference Count: 0
Measurement of the Credibility of Peers and Spouses.
McCroskey, James C.; And Others
This study was designed to investigate the generalizability of source credibility scales across various types of sources and various types of subjects. Semantic differential scales from previous studies were used as an additional item pool for this study. Results of the work indicated that the factor structure for source credibility for spouses and peers varies from one subject sample to another. There are 25 pages of charts containing results. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the International Communication Association (Montreal, April 25-29, 1973)