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ERIC Number: ED078466
Record Type: RIE
Publication Date: 1973-Apr
Pages: 42
Abstractor: N/A
Reference Count: 0
Effects of Source Self-Interest and Induced Similarity/Dissimilarity on Opinion Change, Credibility, and Likability.
Dennis, Harry S., III
A laboratory experiment, using videotape, was designed to test the self-interest hypothesis, that is, that a subject will increase his effectiveness if he argues in favor of a position that is opposed to his best interests. Four hundred fifty-nine subjects participated in a Solomon Four-Group design for primary data acquisition. Strong opinion change main effects were obtained in support of the self-interest hypothesis, but not for source-audience similarity predictions. In terms of credibility and likability ratings, main effects were observed for source-audience similarity, and it was found that there were no significant interactions.(CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the International Communication Association (Montreal, April 25-29, 1973)