ERIC Number: ED078454
Record Type: RIE
Publication Date: 1973-Apr
Reference Count: 0
The Interaction of Credibility, Evidence, and Language Intensity Manipulation on Belief Formation and Change.
Bush, Terry M.; Lashbrook, William B.
Initial credibility, use and non-use of evidence, and language intensity manipulate belief formation and change. Evidence supports the hypothesis that if a group of subject is exposed to a communicator who carries impressive credentials, uses specific data, and phrases a message in intense, fear-producing terms, the subjects will respond with positive belief. However, when these factors are less present, belief is correspondingly reduced. The research methodology used is a first step toward the development of a more complete persuasion testing paradigm. (CH)
Descriptors: Attitude Change, Attitudes, Behavior, Beliefs, Bias, Communication (Thought Transfer), Credibility, Evaluation, Evaluative Thinking, Information Theory, Interaction Process Analysis, Nonverbal Communication, Persuasive Discourse, Response Style (Tests), Speech, Stress Variables, Validity, Verbal Communication
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Assn. (Montreal, April 1973)