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ERIC Number: ED078454
Record Type: RIE
Publication Date: 1973-Apr
Pages: 19
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Interaction of Credibility, Evidence, and Language Intensity Manipulation on Belief Formation and Change.
Bush, Terry M.; Lashbrook, William B.
Initial credibility, use and non-use of evidence, and language intensity manipulate belief formation and change. Evidence supports the hypothesis that if a group of subject is exposed to a communicator who carries impressive credentials, uses specific data, and phrases a message in intense, fear-producing terms, the subjects will respond with positive belief. However, when these factors are less present, belief is correspondingly reduced. The research methodology used is a first step toward the development of a more complete persuasion testing paradigm. (CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Assn. (Montreal, April 1973)