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ERIC Number: ED078405
Record Type: RIE
Publication Date: 1971
Pages: 167
Abstractor: N/A
Reference Count: N/A
The Status of Recent Experimental, Empirical, and Rhetorical Studies in the Teaching of Persuasion.
Prentice, June Eleanor
To determine the status of recent experimental, empirical, and rhetorical studies in teaching persuasion, a questionnaire was sent to 300 speech teachers in colleges and universities. Results were based on data obtained from 60 percent of the respondents. It was found that persuasion is taught in most colleges and universities, a wide range of textbooks is used, and experimental, empirical, and rhetorical studies were used between "sometime" and "often." The majority of the teachers (1) use experimental studies in teaching persuasion; (2) teach a course including both theory and performance; (3) require one to four speeches a semester; (4) use a wide diversity of materials to supplement the required textbook; (5) identify mostly with the speech areas of public address, rhetorical theory, communication theory, and behavioral science; and (6) teach measuring techniques. It was recommended that further research is needed in the area of teaching persuasion and that textbooks are needed which better meet the needs of both the student and the teacher of persuasion. (Author/DI)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 72-17,022, MFilm $4.00 Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ed.D. Dissertation, North Texas State University