ERIC Number: ED078370
Record Type: RIE
Publication Date: 1973
Reference Count: N/A
The Changing Magazine: Trends in Readership and Management. Studies in Media Management.
Wolseley, Roland E.
This book is devoted to a critical examination of magazines in America. It analyzes the current state of the magazine industry, the changes that have occurred in the past several decades, and the performance of the various types of magazines, in addition to forecasting the future of the magazine industry. The ten chapters examine (1) the forces creating changes in magazines, (2) six types of readers, (3) the diversity of magazines, (4) the various public interests served by magazines, (5) deaths and births of magazines, (6) the problems magazines face, (7) the faults and virtues of magazines, (8) the people behind magazines, (9) the power and influence of magazines, and (10) the future of magazines. Also included are a selective annotated bibliography and thirteen appendixes presenting various statistics on magazines. (DI)
Descriptors: Administration, Journalism, Mass Media, Periodicals, Press Opinion, Public Opinion, Public Relations, Publications, Publicize, Publishing Industry, Reading Interests, Social Attitudes
Hastings House, Publishers, Inc., 10 East 40 Street, New York, N.Y. 10016 ($7.95 cloth)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A