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ERIC Number: ED078300
Record Type: RIE
Publication Date: N/A
Pages: 24
Abstractor: N/A
Reference Count: 0
Campaigns in Agricultural Extension Programs.
Spaven, John W.
A booklet designed to aid those who use agricultural campaigns in their educational and advisory programs is presented. It is pointed out that a good campaign works as a chain reaction, inciting enthusiasm among workers and planners. The five steps in a well-organized campaign are: (1) planning, (2) preparing people for their jobs, (3) producing materials, (4) launching and carrying out the campaign, and (5) evaluating the results. (CK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: International Cooperation Administration (Dept. of State), Washington, DC.; National Project in Agricultural Communications, East Lansing, MI.