A survey was made of the college and university instructional development programs in the United States as of January, 1971. The survey inventoried the rationale and procedures under which the programs were operating. A further objective of the survey was to develop a model which could be used as a guide for planned or existing programs. Results of an 85-item questionnaire mailed to 124 people engaged in instructional development and indepth comments from selected program leaders were analyzed, showing that the meaning of "instructional development program" is not clear, that typical program characteristics could be identified and a framework for initiating a development program should be formulated, but that a universal model was not feasible. Guidelines for instructional developers in handbook form, a selected bibliography, the instruments and sample used in the study, and results of some of the analyses are included. (Author/SH)