ERIC Number: ED077185
Record Type: RIE
Publication Date: 1973-May
Violence is a Saleable Commodity.
Orme, Frank, Ed.
Better Radio and Television, v13 n1 Winter 1973
Recent research into television crime programs has revealed startling industry attitudes that directly contradict either generally accepted television research methods, i.e. Nielson ratings, or conventional ethical and moral codes. Interviews with 48 producers, writers, and directors indicated stunning misconceptions and irresponsible attitudes concerning the effects of television crime programs. The research showed that television uses violence because it is a saleable program commodity and also because violence in a dramatic setting polarize good-evil situations. In regard to the criticism that many children are viewers of crime programs, as indicated by the Nielson ratings, the industry simply refuses to acknowledge the statistics. Also along the same lines, the industry, now citing research documents, arrogantly asserts that children are able to distinguish television action from reality, without recognizing that such research is admittedly incomplete. This document summarizes the highlights of television research done by a Michigan State University research team. (MC)
Descriptors: Broadcast Industry, Business Responsibility, Censorship, Childhood Attitudes, Children, Commercial Television, Cultural Context, Marketing, Media Research, Moral Values, Program Improvement, Programing (Broadcast), Television, Television Research, Violence
National Association for Better Broadcasting, 373 North Western Avenue, Los Angeles, California 90004 ($2.50 four quarterly issues)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National Association for Better Broadcasting, Los Angeles, CA.