ERIC Number: ED077053
Record Type: RIE
Publication Date: 1973-Apr
Reference Count: 0
An Economic Model of Interpersonal Communication.
Cissna, Linda Surbaugh; Cissna, Kenneth N.
A Marxian economic analysis of interpersonal communication within a capitalist system finds that capitalism, with its attendant stress on wholly economic values, produces a commodity-oriented society. Mass media advertising is the primary vehicle through which the capitalist culture indoctrinates the ideas of competition for the intangibles (love, freindship, etc.) as well as the tangible things of the culture. Thus intangibles become commodities. The counter-culture (flower children, purposive dropouts, etc.), community action groups (school liberation, free medical clinics, etc.), and women's liberation offer promise of improvement and rejection of society's consumer-oriented value system. (CH)
Descriptors: Affection, Capitalism, Communication (Thought Transfer), Competitive Selection, Consumer Economics, Culture Conflict, Economic Status, Feminism, Interpersonal Relationship, Marxian Analysis, Mass Media, Nontraditional Education, Persuasive Discourse, Psychological Needs, School Role, Socioeconomic Status, Values
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Assn. (Montreal, April 1973)