ERIC Number: ED077043
Record Type: RIE
Publication Date: 1973-Apr
Reference Count: 0
Resistance to Persuasion Following Counterattitudinal Advocacy: Some Preliminary Thoughts.
Tate, Eugene; Miller, Gerald R.
The authors employ earlier research as a springboard from which to further investigate the relative resistance to counterpropaganda of attitude change resulting from counterattitudinal advocacy and from passive exposure to a persuasive message. Two hundred and twenty-six undergraduate students enrolled in summer session courses in sociology, political science, and education at a small Michigan college were asked to write (Counterattitudinal Advocacy condition) and read (Passive Reception condition) persuasive messages which would ostensibly be used to convince college freshmen to live on campus. Various other activities were also required of the subjects. Considering earlier conclusions and the implications which ensued, the results of this study were disappointing. There were no differences in the amount of resistance to immediate counterpropaganda conferred by counterattitudinal advocacy and passive message reception. Earlier findings of greater immediate attitude change for those engaging in counterattitudinal advocacy were not replicated. Several possible explanations for the negative results are observed in the discussion of the study. (EE)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Assn. (Montreal, April 25-28, 1973)