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ERIC Number: ED077037
Record Type: RIE
Publication Date: 1973-Apr
Pages: 29
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Role of Attitudes in the Prediction of Behavior: A New Perspective.
Hazen, Michael D.
Although some writers argue that attitude change is the key influence in behavior change, the accumulated research is far from supportive. The perceptual process of attribution can provide the necessary perspective from which to integrate these findings and stimulate new research. The role of attribution theory in the attitude-behavior relationship seems to be a crucial one. The attributions a person makes determine whether or not his attitudes are related to his behavior in any situation. The individual's perceptual point of view, the attributions that he associates with a behavior based on the appropriate attitudes, beliefs, social norms, and personal motives, affects how he organizes the information and data in his environment to make it understandable. Especially in the prediction of behavior, one must relate the cognitive system of a person to his behaviors. (LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Assn. (Minneapolis, April 1973)