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ERIC Number: ED077034
Record Type: RIE
Publication Date: 1972
Pages: 187
Abstractor: N/A
Processes of Mass Communication.
Channey, David
This sociological treatment of mass communications analysis first discusses the theories of audience behavior, then turns to the organization of media production, and closes with a study of performance. The book covers audience needs and gratifications, the history of British press and broadcasting results of systems of media distribution, the process of production as it happens in life situations, media content analysis, and alternate approaches to these topics. This British author concludes with the dramatic and mythic dimensions of mass communications media. Media are seen as a complex of various levels of technology, organization patterns, and cultural values. (CH)
Herder and Herder, Inc., 1221 Ave. of the Americas, New York, N. Y. 10019 ($8.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A