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ERIC Number: ED076944
Record Type: RIE
Publication Date: 1972
Pages: 116
Abstractor: N/A
Reference Count: N/A
A Study in Critical Listening Using Eight to Ten Year Olds in an Analysis of Commercial Propaganda Emanating from Television.
Cook, Jimmie Ellis
Selected eight to ten year old Maryland children were used in this study measuring the effect of lessons in becoming aware of propaganda employed by commercial advertisers in television programs. Sixteen 45-minute lessons directed to the propaganda techniques of Band Wagon, Card Stacking, Glittering Generalities, Name Calling, Plain Folks, Testimonials, and Transfer were presented to the experimental group on sixteen consecutive school days. Analysis of pre- and post-test results indicated that the experimental group gained an average of 10.24 points on the post-test and the control group gained only 0.18. Males gained more than females but not significantly; the experimental white population scored significantly better on the post-test than the experimental black population. It was concluded that children can be made aware of commercial propaganda emanating from television. Informal discussions with the teachers and pupils of the experimental group indicated that the pupils successfully transferred their new skills to other disciplines. It was noted that they began to recognize propaganda in reading, in conversation, and in advertising in other mediums such as newspapers and comic books. (Author/TO)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 73-205, MFilm $4.00, Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ed.D. Dissertation, West Virginia University