ERIC Number: ED075986
Record Type: RIE
Publication Date: 1973-Mar
Reference Count: N/A
Control of Information. Notebook Number Three.
The Network Project Notebook, 3 March 1973
The common description of television as an "image" is appropriate, because everything that appears on the screen reflects the image which government and big business want to present of our society. Thus, advertisers will not buy programs which have downbeat content, and the view their advertisements present is of people who are basically happy or can be made so by buying the product. It is rare to see people who are unhappy, frustrated, or unconventional on the screen. The government similarly uses television as a propaganda agent, and in the Vietnam war, some officials were frank to admit that they saw the press as a hand-maiden of the contradictory statements. On the one hand, they profess that they really have contradictory statements. On the one hand, they profess that they really have little power, and that television programs shown are the ones that people really want to see. On the other hand, they are quick to react to any threat to their power, such as pay or cable television. Appendices include a chronology of television history, summary of television programing by types, and a list of large television sponsors and advertising agencies. (JK)
Descriptors: Broadcast Industry, Commercial Television, Information Sources, Mass Media, Programing (Broadcast), Propaganda, Publicize, Social Problems, Television
The Network Project, 102 Earl Hall, Columbia University, New York, N.Y. 10027 ($2.00/individuals; $5.00/institutions)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Columbia Univ., New York, NY.