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ERIC Number: ED075881
Record Type: RIE
Publication Date: 1973-Apr
Pages: 36
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Exploratory Analysis of the Effects of Complementary and Contradictory Nonverbal Cues on Conformity Behavior.
Dennis, Harry; And Others
Using a conformity research methodology, the authors investigated the questions of whether (a) the Asch-type conformity setting produces greater yielding than variant settings where subjects are screened from one another and (b) the nonverbal element of contradictory or inconsistent nonverbal communications significantly alters response to the verbal message. Responses of thirty subjects, all video taped to augment the analyses, were studied with dependent measures, including frequency of conformity, a social desirability inventory, and a number of self-reaction instruments. Results indicated that the amount of yielding did not vary with type of conformity setting and that the amount of yielding was not affected by nonverbal manipulations designed to alter conformity behavior. Suggestions for further study are included. (Author/CH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Assn. (Minneapolis, Minnesota, April 1973)