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ERIC Number: ED075873
Record Type: RIE
Publication Date: 1972-Jul-15
Pages: 39
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Theoretical Consideration of the Assessment of Source Credibility as a Linear Function of Information Seeking Behavior.
Lashbrook, William; And Others
This paper investigated the assumption that a linear relationship could be detected between the process of source credibility evaluation and the seeking of information. The authors utilized twelve semantic differential scales which, when used for evaluating the source credibility of public figures, clustered into four dimensions: competence, character, composure, and extroversion. Seventy students utilized the twelve scales in the evaluation of eight historical political figures, on a stimulus of name only, with no descriptive information. Based on results of the previous evaluations, three of the figures who showed significant differences on the four dimensions were selected for evaluation by another group on three informational levels: name only, information without the name, and with both information and the name. The information was constructed from a questionnaire designed to determine which information was required for source credibility evaluation and how scale items might be interrelated. The results indicate that a relationship does exist between the processes of credibility evaluation itself and the seeking of information to make the evaluations. (Author/RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Honolulu, November, 1972)