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ERIC Number: ED075861
Record Type: RIE
Publication Date: 1973-Apr
Pages: 8
Abstractor: N/A
Reference Count: 0
Business and Governmental Consulting: Relevance for Improving University Courses in Communication.
Tade, George T.
The hypothesis that a communication professor's consulting activities in the "real world" improve his classroom instruction is largely unprovable. Perhaps this can be attributed to the complexity of the variables involved. It is possible, however, to identify striking similarities in the role of consultant and professor. The author outlines and discusses the strategies used in business and governmental consulting that may well be relevant to improving teaching in university courses in communication. Whether in the classroom or the marketplace, the consultant/professor is a facilitator of learning and a catalyst for change. His objective is to create a learning environment in which new ideas can be evaluated and assimilated. Since his roles as consultant and professor are consistent, his own learnings in one field are readily transferable to the other. Further, the consulting experience can be particularly useful in developing classroom tasks in simulated reality practice. Consulting activities have the potential for producing beneficial effects on teaching, and realization and utilization of this potential depends on the imagination and energy of the communications consultant-professor. (LG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Montreal, April 1973)