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ERIC Number: ED075812
Record Type: RIE
Publication Date: 1971
Pages: 99
Abstractor: N/A
Reference Count: N/A
An Experimental Study of the Effectiveness of Humor Used as a Refutational Device.
Welford, Thomas Winfred
This study investigated the relative effectiveness of a political speech of refutation using humor and one which did not use humor. Three speeches were tape-recorded and played before 328 college freshmen students: the first was a speech of advocacy, the second was a speech of refutation, and the third was the same as the second, but humor was added. It was found that (1) subjects hearing the serious and humorous refutations differed significantly in rating the speaker's ethos; the character and authoritativeness of the speaker were rated significantly higher for the serious refutation; (2) the level of the credibility introduction did not significantly affect ratings of the speaker's humorousness; (3) subjects' attitudes toward the topics of the speeches did not differ significantly when the topics were state road improvement and reform of homes for the aged, but the serious refutation was more persuasive on the topics of federal revenue sharing and wiretapping; and (4) there was relatively little significant difference in subjects' commitment on the topics of the speeches between the serious and humorous refutations. (Author/DI)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 72-17,822, MFilm $4.00 , Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, Louisiana State University and Agricultural and Mechanical College