ERIC Number: ED075331
Record Type: RIE
Publication Date: 1972-Aug-1
Reference Count: 0
Toward a Reconceptualization of Knowledge Utilization in Education. Volume 2. Special Investigation 1. Knowledge Utilization in a Democratic Society: Education Through Commercial Television. Final Report.
Hardt, Hanno; Trapp, Mary
Supporting general recommendations of the main body of the study contained in SO 005 889, this report suggests ways of approaching a reconceptualization of knowledge utilization in education at the policy making level. Since education is viewed as a life long process, there is need to establish and maintain a mass media system (especially television broadcasting in its commercial and noncommercial forms) that utilizes in the development of its programs the kinds of knowledge that are crucial for the survival of society as a whole. Dangers of a technological bias may hinder rather than advance the cause of education if there is not a concern for individual human development and recognition of the potential needs of all members of society. It is recommended that the U.S. Office of Education consider questions of mass communication development, use and regulation as integral parts of the larger question of equal access to and opportunity for equal education. Nine sections are provided on The Historical Framework, Current European Developments, Mass Media and Education, The Educational Nature of TV, Political Control of TV, the Underlying Philosophy, Improving the System, Suggestions for Further Studies, and Notes and References. Appendices include a discussion paper on the British Utilization of Educational Television by John L. Huffman and a working bibliography. For related documents see SO 005 889. (Author/SJM)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Communication (DHEW/OE), Washington, DC. Div. of Practice Improvement.
Authoring Institution: Iowa Univ., Iowa City. Center for the Advanced Study of Communication.