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ERIC Number: ED074980
Record Type: RIE
Publication Date: 1973-Mar
Pages: 4
Abstractor: N/A
Reference Count: 0
Small College Management: Key to Survival. Research Currents.
Trivett, David A.
The problematic survival of the small, usually private college or university plagues those concerned with higher education in the U.S. Faculty, administrators, students and trustees see an uncertain future for their institutions. However, changes in management, cost reduction, and income production enhance the chances for survival of threatened institutions. This paper reviews the fiscal and enrollment crisis and institutional trouble-spots. Management concepts that encourage more effective resource use are described and instructional and operating cost-cutting strategies are explained. The paper concludes with a description of income production methods that emphasizes admissions-marketing and institutional uniqueness. (Author)
Publications Department, American Association for Higher Education, One Dupont Circle, Suite 780, Washington, D.C. 20036 (1 to 10 copies $.15 each; over 10 copies $.10 each)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Kellogg Foundation, Battle Creek, MI.; National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: George Washington Univ., Washington, DC. ERIC Clearinghouse on Higher Education.; American Association for Higher Education, Washington, DC.