ERIC Number: ED074785
Record Type: RIE
Publication Date: 1973-Feb
Reference Count: 0
The Growth of Television in the United States (1960 to 1980).
Needham, Harper, and Steers, Inc., New York, NY.
Trends from the past decade and predictions through 1980 on total television penetration (percent of American households with television), number of sets per household, color television penetration, and cable television penetration lead to a number of tentative predictions. First, advertisers must expect that network station audiences and average station audiences will become smaller, and thus it will become more and more difficult to achieve exposure with large segments of the population. Secondly, and most importantly, local stations and cable television networks will become more important than the current national television network. (Author/RH)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Needham, Harper, and Steers, Inc., New York, NY.