ERIC Number: ED074754
Record Type: RIE
Publication Date: 1973-Apr-11
Reference Count: 0
A Current View of the Future of Theory and Research in Educational Communication.
Hoban, Charles F.
The failures of instructional technology to meet the expectations of the society cannot be attributed to the inadequacies of the field alone. Although educational technology has promised more than it has delivered and has expected more from the schools than it reasonably should have, the threatening social conditions of America must be considered in evaluating the failure of oureducational technological hopes. In general, the failure is a result of the lack of an integrated system of social goals and objectives. What exactly is instructional technology supposed to do? To answer this question generates more penetrating questions into the ambiguous areas of sociology, American values, modern psychological theory, and eventually into media theory. It is here, in media theory, where we begin to find, via McLuhan, an explanation of the systematic relationships that exist in media: we can see the need for the systems concept based on a sense of mission. The future of instructional technology is in the development, promulgation, and application of the systems concept. We have learned from our mistakes and are now ready to proceed into successful instructional technology. (MC)
Descriptors: Communication Problems, Communication (Thought Transfer), Communications, Educational Media, Educational Technology, Futures (of Society), Instructional Design, Instructional Systems, Media Research, Operations Research, Research Methodology, Research Needs, Social Change, Social Problems, Social Values, Systems Approach
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Association for Educational Communications and Technology Annual Convention (Las Vegas, Nevada, April 11, 1973)