ERIC Number: ED074746
Record Type: RIE
Publication Date: 1972
Reference Count: 0
The Practice of Mass Communication: Some Lessons from Research.
Rao, Y. V. Lakshmana
A general picture of mass communication study and mass communication research is presented in this report. The report is primarily intended for media personnel and administrators involved in mass communication efforts in developing countries. The development of mass communication and the dynamic process of information flow are discussed. In addition, detailed comments on the media "communicators," the audiences, and the concepts of credibility, leadership, and appeal are voiced. The emphasis of the report is on the ultimate effects and effectiveness of mass communications as they pertain to developing nations. Previously announced as ED 071 110, RIEMAY73. (MC)
Descriptors: Audiences, Broadcast Industry, Communications, Cultural Education, Culture Contact, Developing Nations, Information Dissemination, Information Theory, Mass Media, Media Research, Nationalism, News Media, Publications, Publicize, Technological Advancement
UNIPUB, Inc., P. O. Box 433, New York, N.Y. 10016 ($1.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France). Dept. of Mass Communication.
Note: Reports and Papers on Mass Communication Number 65