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ERIC Number: ED074564
Record Type: RIE
Publication Date: 1973-Apr
Pages: 8
Abstractor: N/A
Reference Count: 0
Modern Trends in Persuasion in Business and Industry.
Howell, William S.
The author suggests that we are moving into an era where skills in persuasion are considered prerequisite to other management skills and discusses the emphasis on interpersonal communication as a continuing process that serves the purpose of making known and available to an industrial group the resources of individual human beings. He cites the "prime movers" of the new trends in persuasion, with brief statements of their principal ideas and contributions. The author concludes by outlining clues to future developments or trends: closer interaction between sales and management training; increased study of nonverbal communication; intercultural approaches to communications problems; effects of emotion on organizational operations; and increased requests for assistance to business from the academic world. (RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the Central States Speech Association (Minneapolis, April 1973)